Elisa Servais

Elisa Servais is a retail designer and PhD lecturer who went freelance to work as a consultant, teacher, and speaker. She needed a visual identity and website that reflected both her expertise and personality. Starting from a self-reflection exercise she had done by herself, we collaborated closely to build a brand that balances her structured, academic background with her warm, optimistic energy. We developed a bold yet straightforward visual identity rooted in duality, and a logo inspired by architectural forms. Brand assets and custom photography, shot in her home, give her communication a personal touch and cohesive feel. Her new website brings all these elements together in a clear, engaging layout that highlights her services, stays true to her tone and voice, and makes it easy for visitors to connect with her.