About

I help small businesses and freelancers bring clarity and structure to their branding, websites, and visual content. I believe design should be intentional, accessible, and rooted in collaboration.

A little bit about me...

I’ve always been drawn to visual storytelling. From sketching to exploring photography, video production, and graphic design, I’ve continuously experimented with different forms of creative expression. I even tried to create a comic book when I was a child!

Drawn by other cultures and an early taste for travelling, I studied languages and communication. For a decade I worked in digital communication in European non-profits. In these roles I had the opportunity to learn on-the-go and use my creativity for good causes.

In 2024, I decided to go freelance to accompany others in building their own business. You can see me as a creative and strategic partner who can help you with your brand and online presence, so that you can focus on what you do best!

Why work with me

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All-in-one Designer

No need to juggle multiple providers! You’ll work with one person who keeps a full overview of your project from start to finish.

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Clarity & strategy

Beautiful visuals are great, but I design with purpose in mind, to help you communicate clearly and connect with the right audience.

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Accessibility & usability

I believe design should be inclusive. Whether it’s a draft, infographic, logo or website, I focus on clarity and accessibility for all users.

How I work

Creating your brand or website is a collaborative process. I take the time to understand your business, goals and audience. I bring structure, creativity and direction, and work closely with you to make sure the result feels like you and serves your business. What working together looks like:

We start with a call to understand your business, goals, and audience. I’ll set up some Google docs to collaborate more easily.

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I dive into your sector, audience, and competitors to get an overall view.

I explore ideas and share initial sketches to align on the right direction.

Bringing your brand or site to life! Developing, refining (and testing for websites) based on your feedback.

Once finalised, I provide all the assets you need to use your branding or your website independently.

Outside of work

Good design is shaped by curiosity, and I make space for it when I can to remain inspired (even if life with two small children keeps things busy!). So when I find a bit of time, I like to:

  • photograph my family,
  • learn piano,
  • walk my dog Milo,
  • flip through photobooks or magazines.
Magazines, music sheet, dog leash, camera and tea bags

You have a project in mind?
I'd love to hear from you!