About

I help small businesses and freelancers bring clarity and structure to their branding, websites, and visual content. I believe design should be intentional, accessible, and rooted in collaboration.

A little bit about me...

I’ve always been drawn to visual storytelling. From sketching to exploring photography, video production, and graphic design, I’ve continuously experimented with different forms of creative expression. I even tried to create a comic book when I was a child!

Drawn by other cultures and an early taste for travelling, I studied languages and communication. For a decade I worked in digital communication in European non-profits. In these roles I had the opportunity to learn on-the-go and use my creativity for good causes.

In 2024, I decided to go freelance to accompany others in building their own business. You can see me as a creative and strategic partner who can help you with you brand and online presence, so that you can focus on what you do best!

Why work with me

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All-in-one Designer

No need to juggle multiple providers! You’ll work with one person who keeps a full overview of your project from start to finish.

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Clarity & strategy

Beautiful visuals are great, but I design with purpose in mind, to help you communicate clearly and connect with the right audience.

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Accessibility & usability

I believe design should be inclusive. Whether it’s a draft, infographic, logo or website, I focus on clarity and accessibility for all users.

How I work

Designing your brand or website is a team effort. I take the time to understand your business, goals and audience. I bring structure, creativity and direction, but the process is collaborative, to make sure the result feels like you.

While start the concept part with a pen and paper, I use these tools when moving on to digital:

Illustrator

InDesign

Photoshop

Figma

WordPress

Outside of work

Good design is shaped by curiosity, and I make space for it when I can to remain inspired (even if life with two small children keeps things busy!). So when I find a bit of time, I like to:

  • photograph my family,
  • learn piano,
  • walk my dog Milo,
  • flip through photobooks or magazines.
Magazines, music sheet, dog leash, camera and tea bags

You have a project in mind?
I'd love to hear from you!