Branding.
Brand Identity & Logo Design for Social Businesses.
I create brand identity design for purpose-driven organisations in Brussels and internationally – from initial brand strategy and logo design to complete visual identity systems.
Brand Identity Packages
Every brand is unique, that’s why I offer flexible packages tailored to different needs Whether you're starting fresh or refining what you have, the goal is design that feels authentically you and serves your mission. Here is a starting point of common packages:
Essential.
A solid visual identity to get started with confidence- LogoPrimary logo and variations
- Colour palette
- Typography
- Simple one-page brand guidelinesPresents logo variants, Colour palette, Typography, and Graphic elements (if applicable)
Comprehensive.
A complete, strategic brand system- Everything in Essential package
- Comprehensive brand book (PDF)Defining your brand, tone of voice, and visual identity and how to use it.
- Visual assetsChoice from: icons, patterns, or social media profile graphics
- TemplatesWord, PowerPoint, Excel
Brand & Web.
A cohesive brand experience, online and beyond- Branding package of your choice
- Website design & developmentSee web design page for more details
- Social media or marketing assetse.g. business card or social media template
- Optional add-on: photographs to add authenticity to your project
Not sure what’s right for you?
These branding packages can be adapted to fit your goals and deadlines. Whether you need more, less, or something different (like business cards, pitch deck templates), I’m happy to discuss a solution that works for you.
My Branding Process
Creating your brand identity is a collaborative process. I work closely with you to ensure the outcome truly represents your business. Here are the usual steps:
Discovery
We start with a call to understand your business, goals, audience, and what makes you different. I’ll set up shared documents to collaborate easily.
Research
I dive into your world and its visual landscape to understand where you fit and how you can stand out. I share with you my findings/conclusions for feedback before we move on to the next step.
Concept
I develop 2-3 visual directions with initial logo concepts and mood boards for you to review.
Design
You choose a direction and I refine it together until it feels right!
Delivery
You receive all brand assets (logo files in multiple formats, colour codes, typography) and clear brand guidelines so you (or your team) can use everything consistently.
Examples of Branding Projects
FAQ
How much does (re)branding cost?
It depends on the scope of the project, whether you’re starting from scratch or rebranding, and what deliverables you need. Brand identity projects tend to start from €1,200 (excl. VAT).
If you’re unsure what’s best for you, I’m happy to discuss and see together what the right scope is for your timeline and budget.
I only need a logo, can you create one?
A logo on its own isn’t enough to build a strong, recognisable brand. Without context and consistency, it can feel disconnected from your values, audience, and goals.
So I go beyond just creating a logo. I help you develop a visual identity that aligns with your business needs and speaks to your audience. This includes a carefully designed logo as part of a broader identity system, along with branding guidelines to help you apply it consistently. Because that will help make your brand memorable.
What if I already have a logo?
That’s totally fine! We can build on what you already have, or – if needed – I can help refine or refresh your existing branding to make it more cohesive.
What do I receive at the end?
You’ll receive a complete package with all brand assets (logo files in multiple formats, colour codes and fonts) and a brand guidelines (PDF) to help you or your team use everything consistently. Comprehensive packages include additional visuals, templates, strategy guidance, and a brand book which goes beyond visual guidelines.
Can I request extras like business cards or flyers?
Yes! I offer custom design add-ons like business cards, print materials, and social media templates. Just let me know what you need, and I’ll include it in a custom quote.
Ready to build or refresh your branding?
Let's talk about your story and how to bring it to life visually.