Shaping Impact

Shaping Impact Group approached me during a transition period, as their branding and website no longer reflected the way they wanted to be perceived. What started as a potential light refresh quickly evolved into a more ambitious direction: a complete rebrand, met with strong enthusiasm from the team.

We refined their positioning, mission statement, and tone of voice, and redefined the brand under a new, shorter name: Shaping Impact. The visual identity reflects their modern approach and a dynamic, tech-savvy team.

Alongside the rebrand, I redesigned and restructured the website on WordPress, editing content and defining a scalable architecture. Portfolio companies are placed at the core of the site, with related news and future impact reporting integrated into the same ecosystem. The result is a clear, evolving website that supports Shaping Impact’s ambition and long-term vision.