Elisa Servais

The logo reflects a sense of duality (bridging theory and practice, marketing and interior architecture) and includes a spiral form inspired by architectural blueprint staircases. A sparkle hidden in the negative space hints at Elisa’s creativity and energy.

We paired Josefin Sans and Lato to balance structure and clarity: Josefin’s distinctive forms echo Elisa’s personality, while Lato ensures readability and approachability.

We set on a vivid red to reflect her passion and warmth, and combined it with a deep blue for contrast and depth. Bright yellow and green accents add more versatility and energy, while light pink and grey offer balance for backgrounds. A classic black and white for text ties it all together.

To complete the brand, we extracted three graphic elements from the logo:

• a sparkle,
• a trio of semicircles, giving a sense of moving forward, and
• an ampersand from her tagline.

Together, they create a visual system that is recognisable, expressive and easy to use across different platforms.

Once the visual identity was in place, we began designing Elisa’s website. She had a strong vision for her tone and content, so we collaborated closely, using Figma and Google Docs to iterate quickly and align layout and language.

We built the site using WordPress and Divi builder, ensuring both design flexibility and ease of future updates. The result is a straightforward, scalable layout that makes it easy for visitors to understand her services and get in touch with her.

We’re now working on expanding the blog using content Elisa has already shared on LinkedIn, in podcasts, online articles, and through her academic work. This is a great way to boost visibility and create a central repository for her ideas, reviews and tips.

To give the site an extra authentic feel, we organised a photo session in Elisa’s home, a space that reflects her aesthetic and personality. These photos appear across her website, helping create a consistent, human tone that complements the branding.

The result is a cohesive brand and website that truly reflect Elisa’s personality, values and expertise: structured, creative and warm. Her website supports her work as a consultant, speaker and teacher, while laying the groundwork for future growth.